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The Basics

Content Strategy 101 - 3 Essentials

Content Strategy 101: 3 Essentials

A content strategy is a roadmap for how you will use your written, visual, and audio content to reach your clients and achieve your small business goals. In this episode, we review the 3 essentials needed to create your content strategy.

Reputation Management 101: What it is & Why you need it

Reputation Management 101: What it is & Why you need it

82% of people read reviews about a business, product, or service before making a buying decision. But did you know that reputation management is more than just answering your online reviews? Learn about the other components of reputation management and why they are important to your small business in this podcast episode.

Social media ads 101

Social Media Ads 101

If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads. 

Intro to SEO for Small Business Owners

Intro to SEO for Small Business Owners

Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for your small business, and the basic SEO tenets of on-site and offsite SEO.

Email Marketing Basics

Email Marketing Basics

Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In today’s episode, we’re discussing the essential things to know about email marketing and all the ways it can positively impact your small business.