In Episode 14, we discussed what makes up a great content strategy. In this episode, we go deeper into the 6 essentials for planning and developing your social media strategy for your small business.
Do you think every social media follower you have sees every post you publish? Sadly, most don’t. And it’s because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and give you tips on how to use an algorithm to your advantage as a small business owner.
Is your demographic for your business women under the age of 25? Should you be on TikTok, Facebook, or Instagram? Or is your demographic men over the age of 35? Should you be on Facebook or Pinterest? In today’s episode, we’re going to break down which social media platform is right for your business.
According to Convince & Convert, approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. The average daily usage is 2 hours and 27 minutes (October 2021). In this episode, we answer the question: “Does every small business need social media?”