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Cold and Warm Audience Targeting for Social Advertising

Cold and Warm Audience Targeting for Social Media Advertising

You’ve set your sights on Facebook, Instagram, or maybe even LinkedIn or Pinterest for your business ads. Here’s the game changer: it’s not about where your ads appear but who sees them. I’m talking about unlocking the power of targeting. In this episode, we unravel the art of targeting, breaking it into two segments: cold and warm audiences.

Facebook Ads 101 podcast

Facebook Ads 101

In this episode, we’re going to talk about Facebook ads. Why Facebook? Because as of 2023, Facebook has about 244 million users. That’s 72% of the US population, so let’s see how we can take advantage of it.

Social media ads 101

Social Media Ads 101

If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads.