82% of people read reviews about a business, product, or service before making a buying decision. But did you know that reputation management is more than just answering your online reviews? Learn about the other components of reputation management and why they are important to your small business in this podcast episode.
Do you know the differences between landing pages and the rest of the pages on your small business website? In this podcast episode, we explore landing pages, what they are, and why and how to use them in your online marketing.
If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads.
Business blogging offers a myriad of benefits. From improving your website SEO to marketing, we’re diving into the reasons why you should add blogging into your small business strategy.
Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for your small business, and the basic SEO tenets of on-site and offsite SEO.
Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In today’s episode, we’re discussing the essential things to know about email marketing and all the ways it can positively impact your small business.
Do you think every social media follower you have sees every post you publish? Sadly, most don’t. And it’s because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and give you tips on how to use an algorithm to your advantage as a small business owner.
Is your demographic for your business women under the age of 25? Should you be on TikTok, Facebook, or Instagram? Or is your demographic men over the age of 35? Should you be on Facebook or Pinterest? In today’s episode, we’re going to break down which social media platform is right for your business.
According to Convince & Convert, approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. The average daily usage is 2 hours and 27 minutes (October 2021). In this episode, we answer the question: “Does every small business need social media?”
According to research by Blue Corona, your website has 10 seconds to make an impression on your customer. Thirty-eight perfect of visitors will stop engaging with your website if the layout is unappealing. And 48% of visitors judge the credibility of your company on your website’s design. Listen in to hear why all businesses need a website, what elements every website needs, and common website planning and design mistakes we often see small business owners make.