The terms “online marketing” and “social media” are often used interchangeably. But are they really the same things? We’re breaking down what qualifies as online marketing in this episode of Real Talk, No Fluff.
Listen here on our website or from your favorite podcast player. Scroll below for episode summary and other resources.
Episode 2 Summary: What is Online Marketing?
- We discuss what is and isn’t “digital marketing”, and list many of the online marketing tools that you can utilize, that falls under the digital marketing umbrella.
- Your small business’ online marketing strategy can include your website, blog, online store, social media accounts, email marketing, creating content for all of these things, plus onsite and offsite SEO, social media ads, Google ads, BING ads, reputation management, directory listings, and more.
- In addition to bringing on occasional guests, future episodes will include a 101-level episode on each online marketing tool so you can first understand what it is, how it works, and if it makes sense for your business, plus several deep dives into all those same online marketing tools so you know how to execute it well to make it be worthwhile and effective for you.
Episode 2 Takeaways
Liz: Most anything you’re doing online to establish, grow, and sell on behalf of your business, is part of your online marketing and should be incorporated into a cohesive strategy that merges your offline and online marketing efforts.
Ronda: It’s all about your customer’s journey, and that journey always leads back to your website. So if you aren’t sure where to start, that’s where.
Listen On: Apple Podcasts, Google Play, and Spotify
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