Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for your small business, and the basic SEO tenets of on-site and offsite SEO.
Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In today’s episode, we’re discussing the essential things to know about email marketing and all the ways it can positively impact your small business.
Do you think every social media follower you have sees every post you publish? Sadly, most don’t. And it’s because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and give you tips on how to use an algorithm to your advantage as a small business owner.
Is your demographic for your business women under the age of 25? Should you be on TikTok, Facebook, or Instagram? Or is your demographic men over the age of 35? Should you be on Facebook or Pinterest? In today’s episode, we’re going to break down which social media platform is right for your business.
According to Convince & Convert, approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. The average daily usage is 2 hours and 27 minutes (October 2021). In this episode, we answer the question: “Does every small business need social media?”
According to research by Blue Corona, your website has 10 seconds to make an impression on your customer. Thirty-eight perfect of visitors will stop engaging with your website if the layout is unappealing. And 48% of visitors judge the credibility of your company on your website’s design. Listen in to hear why all businesses need a website, what elements every website needs, and common website planning and design mistakes we often see small business owners make.
The terms “online marketing” and “social media” are often used interchangeably. But are they really the same things? We’re breaking down what qualifies as online marketing in this episode of Real Talk, No Fluff.
Liz Jostes and Ronda VanBuren are both seasoned digital marketers who have come together to share practical, realistic, and straight-forward advice with small and medium business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence. Hear the story behind “Real Talk, No Fluff”.